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Identifying your target markets – those who value your competence
It’s a business fundamental: you can’t be all things to all people and sell vanilla ice cream. In our last column, we talked about developing your competence and creating a differentiation for your...
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Time to perform
To begin your individual development plan, ask yourself this question: What are you going to personally work on to increase your performance in your professional and personal roles? A great place to...
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Make your competence tangible
The most difficult step in this process is developing and implementing a measurement system across the entire organization that captures the value of your competence at each customer touch point....
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Competence and strategy
It is time to dive into the meat of the session: defining the future competence and strategy of the organization. The process of hashing out a competence that we can illustrate through a brand...
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Changing the Business Landscape
The worldwide recession that began in 2007 ended forever the days when businesses could prosper despite offering little than middle-of-the-pack products and services. While nobody likes a recession,...
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